Case Studies

Uplift Financial Development Corporation, along with its partners Uplift Bank and Uplift Capital Partners, is a Community Development Financial Institution (CDFI) serving customers historically across the Mid-South.  As a CDFI, Uplift Bank’s mission is to create economic opportunity in underserved communities by providing responsible, responsive, and innovative financial products and services that balance profits with purpose. 

In its efforts to reach the underserved, Uplift Bank has leveraged Sidecore to create a growing portfolio of unique mobile products specifically targeted to help existing and new customers budget, save, and gain access to short term advances on reasonable terms. Customer reach has expanded significantly, with app downloads now coming from all 50 states. Notably, over 85% of these users live more than 40 miles from the nearest Uplift branch. This widespread adoption highlights the growing demand for accessible financial solutions, regardless of geographic limitations.